By business · Data

Selling data to people who  interrogate data for a living.

Your buyers can smell an unsupported claim from the subject line. Outbound for data businesses has to lead with evidence, quantify the gap in their current stack and survive a technical evaluation before anyone talks commercials.
Coverage-led messaging
Angles built on match rate, recency and field depth
Security-ready
DPIA, ISO and SOC questions answered before they are asked
Technical-evaluator track
A parallel sequence for the engineer who signs off
Pilot-first offers
Low-friction sample files instead of a demo request
Category brief
What we know about your market before day one.
We have run programmes for data providers across financial services, property, retail and B2B intelligence. This is the baseline we start from.
Buyer
Chief Data Officer, Head of Analytics, Data Engineering Lead, Head of Risk
First objection
"We already have a provider" — usually a legacy contract nobody has benchmarked in three years
Winning angle
Coverage gaps, refresh frequency and match rates, evidenced with a sample against their own records
Proof asset
A blind sample file, a coverage comparison and a documented methodology note
Sales cycle
3-9 months, with a procurement and information-security gate at the end
Channel mix
Email-led, LinkedIn for the technical evaluator, 1-2-1 for the top twenty logos
Proof over promises

We build the evidence pack, then the campaign.

Before a single message goes out we work with your team to package the three artefacts that decide data deals: a defensible coverage claim, a reproducible sample and a plain-English methodology.
The coverage claim
One number, defensible under scrutiny, expressed against the buyer's own universe rather than a generic total.
The reproducible sample
A file the prospect can match against their records in under an hour. Nothing converts a sceptical data leader faster.
The methodology note
Two pages explaining sourcing, refresh cadence and validation. It removes the biggest silent objection in the category.
Static lists vs live intelligence

The gap your buyers are already worried about

Most data leaders have been burned by a provider whose file looked fine in the pitch and decayed within a quarter. This is the table we use to make the difference concrete.
Dimension
Static list providers
b2b drum live intelligence
Refresh cadence
Quarterly or annual batch exports
New incorporations and appointments indexed monthly, straight from Companies House
Decay rate
Static lists decay roughly 3% a month from day one
Continuously refreshed records, so the file you send is close to the file we hold
Bounce rate
15-25% bounce on lists pulled from stale exports
98% deliverability, with active MX audits on every domain before send
Trigger awareness
No signal on ownership change or new leadership
Trigger-based flags for new incorporations, appointments in the first 90 days and ownership changes
Campaign readiness
Provenance and consent basis often undocumented
GDPR/PECR-compliant sourcing with a methodology note your DPO can review
Delivery format
One-off CSV, no ongoing relationship
Monthly campaign-ready CSV/XLSX, matched and re-verified against your existing universe
Under the hood
The infrastructure decisions competitors skip.
Three technical choices separate a durable email engine from a domain-burning list-blast.
3,000+
New UK companies indexed monthly from Companies House
30,000+
Senior appointments tracked every month
900,000+
Verified domains, audited on an active basis
12M+
Commercial contacts in our UK business universe
Proof over promises

We build the evidence pack, then the campaign.

Before a single message goes out we work with your team to package the three artefacts that decide data deals: a defensible coverage claim, a reproducible sample and a plain-English methodology.

Yes. We build a blind sample against a segment you nominate, so you can match it against your own database before committing to a pilot.

We prepare the DPIA-relevant detail, sourcing statement and processing basis in advance, so the security gate at the end of your sales cycle does not stall a live deal.

Sequences are versioned against your release notes and refresh schedule so a coverage or field claim never lags what is actually live.

We do not attack the incumbent by name. We quantify what they are quietly missing — refresh lag, field gaps, match-rate shortfalls — using the buyer's own data as the evidence.

Regularly. We build a compliance annex alongside the standard campaign assets so risk and legal reviewers are never the reason a deal slips.