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One account. One researcher.  One message that lands.

When a single logo is worth six figures, spray-and-pray is not a strategy — it is an insult. Our 1-2-1 programme assigns real researchers and senior writers to a finite list of named accounts and earns the meeting one considered sentence at a time.
Build my target account list
Anatomy of one account
1
Research
Funding round announced, two new regional offices, VP Ops hired from a competitor. Three usable triggers in one account.
2
Touch 1
A four-line note referencing their expansion, one specific operational risk it creates, and a single question. No pitch.
3
Touch 2
A relevant customer story from the same vertical, sent to a second stakeholder to begin multi-threading.
4
Touch 3
A short voice note or LinkedIn message that reinforces the email without repeating it word for word.
5
Outcome
A reply that starts with 'how did you know that?' — and a meeting booked with two stakeholders instead of one.
The three disciplines

Research, writing and persistence — in that order.

Forensic research
Annual reports, job specs, podcast appearances, planning applications, tech stack changes and hiring patterns. We look for the change that creates urgency, then we build the message around it.
Senior copywriting
No templates with a merge field for the company name. Every message is written for one reader, in your voice, with a point of view they cannot ignore.
Multi-threaded persistence
We contact three to five stakeholders per account across email, LinkedIn and phone over a ten-week arc, so a single unanswered inbox never kills the opportunity.
Who it suits

Best when the deal is big and the list is small.

If fifty accounts would transform your year, this is the programme. If you need five hundred conversations a quarter, start with email campaigns and layer this on top.
Average contract value above £25k
The research investment per account only pays back when the deal size justifies it — and at this level it pays back several times over.
Long, committee-led buying cycles
Six or more stakeholders, procurement gates and a nine-month cycle. Multi-threading is not optional; it is the whole game.
A named-account or land-and-expand strategy
You already know the logos you want. We supply the patience, the research and the writing to get inside them.
Category creation or complex propositions
When the buyer does not yet know they have the problem, only a tailored, insight-led approach earns the first conversation.
The 90-day window

Directors are most reachable in their first month, not their fifth year.

Every named-account campaign is built around the moment a stakeholder actually has the appetite and the authority to change something — the window right after they take the role.
First 30 days after appointment
New directors and senior hires are tracked from the moment their appointment is filed. We reach them inside their first month, while priorities are still being set and budget lines are still open for debate.
Exact appointment detail, referenced
The message names the role, the date it started and, where relevant, the person's previous company — proof the outreach is about them specifically, not a template with a name dropped in.
A value-add before the ask
A sector report, benchmark data or a short case study relevant to their new remit is offered first. The commercial conversation is earned, not opened with.
Sent from a mailbox that's genuinely yours
Messages go from your own domain or a dedicated mailbox we manage on your behalf — never a shared automation tool — so replies land exactly where your team expects them.
The programme in numbers

What a disciplined 1-2-1 motion actually looks like.

30,000+
Senior appointments tracked monthly across the UK market
90 days
The window in which a new appointee is most receptive to outreach
3-5
Stakeholders multi-threaded per account across email, LinkedIn and phone
10 weeks
Typical arc of a single named-account campaign
A day in an account

What a ten-week engagement looks like from the inside.

Every account moves through the same disciplined cadence — compressed or extended depending on committee size, never skipped.
Weeks 1-2
Account and stakeholder mapping, trigger research and message drafting, reviewed with you before anything is sent.
Weeks 3-5
First touches land with the primary stakeholder; a second contact is opened in parallel to begin multi-threading.
Weeks 6-8
Follow-up sequences, sector proof points and a phone or LinkedIn layer reinforce the email thread.
Weeks 9-10
Meeting secured, or a documented account report — trigger, contacts reached, objections raised — handed back for your team's next move.
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