Massive email campaigns that still feel personally written.
Reaching ten thousand buyers is easy. Reaching ten thousand buyers, landing in the primary inbox and sounding like a human who understands their quarter — that is the hard part, and it is the only part we sell.
Compliant B2B contacts reachable across our verified data estate
94%
Average inbox placement on managed sending infrastructure
4-7%
Typical positive reply rate on well-segmented campaigns
<0.4%
Hard-bounce rate ceiling enforced on every send
Sending waves
Volume, released in waves — never in a flood.
A single mass blast burns a domain and a brand in one afternoon. We release volume in structured waves so learning compounds and reputation holds.
Week 1-2
Infrastructure warm-up
Dedicated sending domains, SPF/DKIM/DMARC alignment and progressive volume ramping. We never send production volume from a cold estate.
01
Week 3
Segment wave one
The highest-intent 20% of your list receives the sharpest angle first, giving us clean signal on subject lines, offers and reply patterns.
02
Week 4-6
Scale and split-test
Volume steps up in controlled increments while three message variants run head-to-head across each persona and vertical.
03
Ongoing
Recycle and re-angle
Non-responders re-enter the estate on a new angle 90 days later. Nothing is burnt; everything is re-approached with a better reason to reply.
04
Guardrails
The unglamorous work that makes volume safe.
Anyone can buy a list and press send. The difference between a channel and a liability is the operational discipline behind it.
Compliance built in
GDPR legitimate-interest assessments, PECR-safe targeting, suppression list hygiene and a documented audit trail for every contact.
Deliverability managed daily
Seed-list monitoring, blocklist checks, bounce thresholds and automatic throttling protect your domain reputation and your brand.
Human inbox management
Trained specialists read, categorise and respond to every reply — including the difficult ones — so your reps only see qualified conversations.
The data behind the volume
Volume is only an advantage when the data underneath it is alive.
Most 'mass email' providers sell you a static list and wish you luck. Ours is rebuilt from primary UK registry and appointment sources every single month.
3,000+ new incorporations a month
Freshly registered UK companies from Companies House feed straight into segment logic, so first-mover messaging goes out while the market is still forming.
30,000+ appointments tracked
New director, founder and senior-hire signals let us target the exact week a buyer gains budget authority, not months after the fact.
900,000+ verified domains
Every domain in the send list is MX-audited before it ever reaches a campaign, keeping bounce rates a fraction of list-broker averages.
12M+ contacts, refreshed monthly
Static lists decay roughly 3% a month; ours don't, because the underlying registry and appointment data is re-verified on a rolling cycle.
Under the hood
The infrastructure decisions competitors skip.
Three technical choices separate a durable email engine from a domain-burning list-blast.
Rotating secondary domains
Volume sends go out from a rotating pool of secondary sending domains — never your primary corporate domain — so your main-domain inbox reputation and deliverability stay untouched regardless of send volume.
Trigger-embedded copy
Incorporation timestamps and location signals are woven directly into the message: 'registered in Leeds eleven weeks ago' reads as research, not a mail-merge field, and it lifts reply rates accordingly.
Automated, monitored cadences
Follow-up sequences fire automatically on a schedule tuned per persona, while our deliverability team watches bounce, spam-complaint and engagement metrics in real time and intervenes before a domain is put at risk.
What you receive
Deliverables, not activity reports.
Every engagement ships the same artefacts, whether you are running 2,000 or 200,000 sends a quarter.
Segmented data estate
A living, deduplicated contact universe split by persona, vertical, size and technographic signal — yours to keep.
Message architecture
Three tested angles per persona, each with a sequence of five to seven touches and a documented rationale.
Managed infrastructure
Dedicated domains, warmed mailboxes, monitoring and remediation handled entirely by our deliverability team.
Qualified reply handover
Positive replies triaged, objections handled and calendar invites sent before your reps ever open the thread.
Weekly performance review
Opens, replies, meetings, sourced pipeline and cost-per-meeting, delivered in a dashboard your CFO can read.
Quarterly strategy reset
A structured review of segments, offers and market shifts, with next quarter's plan agreed in writing.
Static lists vs. living data
Why bought lists decay and ours doesn't.
A list purchased once starts decaying the day it lands. Ours is rebuilt from the source registers every month, so the comparison isn't close.
Metric
Static bought list
B2B Drum Estate
Monthly decay
~3% of contacts go stale
Refreshed against live registry data monthly
Typical bounce rate
15-25%
Under 0.4%, MX-audited before every send
Trigger awareness
None — flat, static records
Incorporation date, appointment date and location built in
Domain safety
Sent from your main domain
Rotating secondary domains protect your inbox
FAQs
How do you keep bounce rates low at this volume?
+
Every contact is matched against our 900,000+ verified-domain estate with active MX record audits before it enters a send. Combined with rotating secondary domains and staged volume ramps, hard bounces are kept under 0.4% — well below the 15-25% typical of static, purchased lists.
Is this GDPR and PECR compliant?
+
Yes. Every send is backed by a documented legitimate-interest assessment, a maintained suppression list and full audit trail. Data is sourced from public registry and appointment records, not scraped or third-party brokered lists.
How fresh is the underlying data?
+
We index 3,000+ new UK company incorporations and 30,000+ senior appointments every month from Companies House and public filings, layered across a 3M+ company, 12M+ contact base. That is refreshed continuously rather than sold once and left to decay.
What do we actually receive at the end of a campaign?
+
A campaign-ready CSV/XLSX export monthly, a segmented and deduplicated contact estate you keep, qualified reply handover, and a weekly performance dashboard covering opens, replies, meetings and cost-per-meeting.
See the exact emails we would send in your category.
Share your ICP and we'll write two sample sequences, sized against a real addressable-market count, before you commit to anything.
We use cookies to provide you the best possible experience. But don't panic - we won't share any of your data. You can find more information about our cookie policy here.
.png)
